I am a writer and a marketing strategist, and my specialty is persuasively communicating difficult topics: Financial services and wealth management. Scientific consultancies. Medical issues. Retirement finances, investment and insurance, law and regulations. Philanthropy, endowment campaigns and nonprofit fundraising.
The audiences and networks I address are complex and highly focused: Professional intermediators. Sensitive relationships. Profound consequences.
Effective communication combines strategic conception, precise word choice, message sequence and timing, patterns of audience readiness, and image reveal.
My capabilities have benefited dozens of clients via hundreds of projects. Books. Keynotes. Annual reports. Advisory programs. Marketing communications. Websites. Capital campaigns.
Generally you present me with your business challenge and shortly afterward I present you with one or more creative frameworks for deliverable solutions to your problem. Then I work with your agency or in-house design staff or assemble a custom team to realize your projects.
What I provide: Creative direction, conceptual foundations, copy, naming, value propositions, speeches, core narratives, scripts, web and social media text, marketing strategy.
What I do not provide: public or media relations, media strategy or buying.
Do I contract directly? Yes. Do I subcontract? Yes. Do I work with your existing creatives? Yes. Can I bring in qualified consultants and talent to tackle your bigger projects? Yes.
What I do can help you exceed your business objectives. Contact me.
See some of my clients and projects.
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© 2010–18 Michael Vitali
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